Viscid Dreams

Viscid Dreams depicts the female form through the lens of woman. Aiming to empower women to reclaim the narrative of beauty standards that have been falsely established by society’s patriarchal norms; And furthermore, to erase the false concepts of ‘perfection through beauty’ that are regularly aspired to. The photographs are presented to the viewer in the form of advertising imagery; utilising glossy paper and bold colours to capture the viewer’s attention. The images blur the lines between what is and isn’t considered beautiful. A strong emphasis is placed on the ‘grotesque’ side of femininity (periods, eggs, beauty products). This piece aims to portray the reality of womanhood in the same way that fashion advertising glorifies a warped perception of reality with an objectified male gaze.

Viscid dreams is a play on words from wet dreams.